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Sales Manager & Leadership Development

Equip your sales leaders to coach, lead, and drive performance — not just manage the numbers.

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Why is Sales Leadership Development important?

Your sales managers are the biggest lever you have for improving performance — yet they’re often the most under-supported.

Most sales managers are promoted because they were great sellers. But leading a team takes a different skillset: coaching instead of closing, running effective pipeline reviews, building accountability, and unlocking individual performance.

When your sales leaders lack training, coaching becomes inconsistent. Forecasts become vague. And talent doesn’t grow — it leaves.

Investing in sales leadership development builds a strong foundation for scalable, sustainable success. It turns reactive managers into proactive coaches — and gives them the confidence to lead with clarity and impact.

Benefits of Sales Leadership Development

  • Increase confidence in deal coaching and performance conversations
  • Build consistency in pipeline reviews, qualification, and forecast calls
  • Improve team accountability without micromanaging
  • Develop talent with a focus on coaching and growth
  • Align front-line execution with strategic sales goals

Our Approach:

DRIVE behavioural change

INSTIL confidence

TAKE accountability

How Sales Manager & Leadership Development solves these common challenges

  • Managers default to firefighting or closing deals themselves
  • Pipeline and forecast conversations are inconsistent or surface-level
  • Coaching is sporadic or avoided due to a lack of structure
  • Salespeople aren’t growing because feedback lacks depth or challenge
  • Poor performers coast, and high performers plateau
  • There’s a gap between strategy and front-line execution

We’d done training for the sales team— but the big shift happened when our managers got coached. They now run tighter reviews, coach smarter, and lead with way more impact. It’s changed the tone across the whole team.

CROGlobal SaaS Business

As a result of the programme, we saw huge improvements in the way the team was conducting discovery calls, introducing the proposition and ultimately we saw our sales calls leading to better outcomes. Would highly recommend Tim and look forward to working with him again in the future!

Managing DirectorFTSE 250 Digital SAAS company

What truly sets Tim apart is his undeniable passion for helping people. It was evident in every interaction we had. His genuine desire to see me succeed supported my motivation and inspired me to make a change. I am very lucky to have worked with Tim. His guidance has been instrumental in my development.

Commercial Sales ManagerUK Facilities Management company

Toggle Switch helped us get the first hire spot on, and now we are growing at a very fast rate.

Eshan SharmaManaging Director, ServiceMaster Glasgow

Sales Leadership Development is part of the wider sales transformation approach

Leadership development doesn’t work in isolation — especially in sales. That’s why we align manager capability with your wider sales strategy, methodology, and team development plans.

We combine training with coaching, live deal reviews, and real-world application — so managers not only learn the skills, but use them in their day-to-day rhythm. We also align with your existing frameworks (like MEDDICC or Challenger), so leaders reinforce what matters most.

Whether you’re building a new layer of frontline sales managers or levelling up your regional heads, we help you create consistent, confident leadership across your go-to-market teams.

FAQs

Who is this for?

Front-line sales managers, team leads, regional heads, and newly promoted sales leaders — as well as experienced sales managers looking to sharpen their coaching and execution.

Is this classroom-style training?

No. While we offer structured workshops, our programmes are built around real-world leadership. This includes live coaching, deal/practice reviews, role-playing, and manager toolkits that they can use immediately.

Do you cover coaching frameworks?

Yes. We train managers on how to coach both skill and mindset, using practical frameworks they can apply in 1:1s, pipeline reviews, and performance conversations.

What topics are typically covered?

  • Coaching and feedback skills
  • Pipeline & forecast management
  • Deal strategy and qualification (e.g. MEDDICC-based reviews)
  • Performance management and accountability
  • Time prioritisation and focus
  • Leading through change or scaling

Can this be part of a wider enablement plan?

Yes. Many clients run this alongside sales training, sales hiring, or GTM evolution. Manager development acts as the multiplier for any other enablement investment.

How long is the programme?

We offer flexible options — from intensive 2-day sessions to multi-module leadership programmes over 6–12 weeks. It depends on team size, seniority, and whether coaching is included.

Do you offer coaching or mentoring for sales leaders?

Yes. We provide 1:1 or small-group coaching for sales managers and heads of sales. This can run alongside training or continue after it to support long-term change.

How do we measure success?

We help you track changes in salesperson performance, pipeline quality, deal control, and forecast accuracy — all driven by improved sales leadership behaviours.