This is because:
- What our clients expect from us.
- How we make the most positive impact with every member of their team.
This applies to everyone delivering sales training, coaching, or facilitation under the Toggle Switch Consulting brand.
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Client respect first
- Treat every participant as a professional, regardless of experience level.
- Assume competence; seek to understand existing skills before offering critique.
- Never belittle or publicly challenge someone’s competence.
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Lead with empathy and curiosity
- Begin sessions by seeking context: “How do you currently approach X?”
- Frame insights as opportunities to evolve, not corrections.
- Ask before telling. Blend into their world before introducing new methods.
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Be positive, constructive and aspirational
- Inspire, don’t shame. Push people out of their comfort zone with confidence, not confrontation.
- Use energising language. Use phrases like “What’s getting in the way?”
- Always end interactions with a boost — motivation, clarity, and belief.
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Know the audience and the business
- Prepare thoroughly. Know their business model, structure, challenges, and roles.
- Use relevant examples and adapt frameworks to their world.
- Show respect for their reality: time pressures, change, and market forces.
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Model the behaviour you teach
- Demonstrate good listening, emotional intelligence, and self-awareness.
- Ask for feedback mid-delivery. Adapt in real time.
- Remain present and engaged in all body language, tone, and participation.
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Leave your ego at the door
- This is not a stage. It’s a shared space for transformation.
- Bragging, showing off, or dominating the room kills trust.
- Use “we” more than “I”. Serve the learning, not yourself.
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Protect the brand
- Dress, speak, and behave in a way that reflects the professionalism of our brand and that of our client.
- Flag concerns early — with delivery, clients, or dynamics.
- If concerns are flagged by the client, listen and be open to moderating your behaviour, where necessary, to address these.
