Sales for Non-Sales People

Many of your team members are closer to your customers than your sales team — but they often don’t realise the commercial influence they hold.

Whether it’s consultants, project managers, customer success leads or technical experts, these roles build trust and insight daily. But when commercial opportunities arise, they hesitate. They fear being too pushy, or feel unsure how to start the conversation.

This training helps non-sales professionals understand that selling isn’t about pressure — it’s about uncovering need, solving problems, and creating value. And most importantly, it shows how to do this in collaboration with your Sales team — not in competition with them.

With the right mindset, simple tools, and stronger cross-functional alignment, your whole customer-facing organisation can work together to support growth, retention, and expansion.

• Team members avoid commercial conversations for fear of being “pushy”
• Opportunities are missed because no one asks the right questions
• Sales is seen as a separate function — not a shared outcome
• Handoffs between Sales and delivery lack continuity or momentum
• Growth relies too heavily on individual salespeople
• Value isn’t consistently reinforced after the initial sale

This training is about more than confidence — it’s about connection. We help non-sales professionals become commercially aware and aligned with the formal Sales function. That means shared language, shared ownership, and shared outcomes.

Whether you’re a growing SaaS company, a consulting firm, or a services-led business, we help bridge the gap between sales and delivery, creating smoother handovers, more proactive collaboration, and better outcomes for both the customer and the business.

Training can be delivered as a standalone programme — or embedded as part of a wider commercial transformation initiative that includes Sales, Customer Success, and Account Management teams.